When designing a new brand, the choice of typeface is an important decision to make as each typeface purveys a different message and emotion. So, your brand has a personality from your designers careful choice of typeface and imagery, but have you ever wondered what typeface you are? Probably not, but it’s a little bit of fun to find out!
This site was originally set up as a Christmas message from Pentagram, but we’ve just realised that the password works for anyone, so thought we’d share it with you. Visit www.pentagram.com/what-type-are-you and simply type in your name and the password “character” and off you go. A psychiatrist figure will then ask you a number of questions about your personality before diagnosing you with a typeface. A short film about your type will then play.
My type is “Archer Hairline” an elegant font designed by Jonathan Hoefler and Tobias Frere-Jones www.typography.com/about/ – meaning I am outwardly composed, but will occasionally run into the bathroom for a quiet laugh or cry before returning to the world outwardly composed!
Post what “type” you are on our blog!
Nice post Vix – I’m Cooper Black Italic…apparently!
I’m Comic Sans – Damn!