FMA successfully answered Newcastle City Council’s Safe Neighbourhoods Christmas Campaign – Safe in the City.
The creative focussed on transport, violence and alcohol and aimed to make individuals who come into the city to enjoy a night out to think hard about their personal safety. The campaign also aimed to reduce levels of violence – particularly Violence Against the Person (VAP) and sexual offences.
The clear branding, direct headlines and messages were applied to leaflets, escalator panels, carriage cards and a range of posters.
